https://www.identus.xyz/services daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681623703-EOVGHWPSTSSDKAM5BJ0T/mentoring+services.jpg Services https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616855505727-4UIC56A7AEPQAZSWROFC/Asset+40.jpg Services https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681623695-91IUNIDQHTLFLTYXF49O/creative+services.jpg Services https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681623699-K6BCAL6K9P02WN0MW3LN/advisory+services.jpg Services https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681623708-IHIFVL3PW18D9Z0CB2GI/Brand+Clinic.jpg Services https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681623712-YBAVBDO05DFB2NPS0T6Z/brands+logo+mindlab.jpeg Services https://www.identus.xyz/about/story daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1634762678479-PNL9O9ULCUQM7KC0AUQW/IDENTUS+group+logos.png Story - “Innovation is the ability to find creative solutions that meet business objectives using any medium at hand” We are a multidisciplinary group with over 20 years of expertise and experience delivering business excellence to international clients in the public and the corporate sectors. We’ve helped many brands grow beyond their potential, innovate, transform, and build emotional connections with their audiences. Throughout our journey we learned to do things differently; we understood our clients’ needs, and crafted innovative solutions that made business sense. We realized that the real challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions. IDENTUS was founded by Jimmy Ghazal a communication expert with years of experience in Branding, Advertising, Content, Publishing, Digital Innovation, Policy, and Political Advisory. “It’s not how good you are, it’s how well you are perceived” - JG https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1634765453739-FLLNE3DBCOJ7N1YK5FM3/IDENTUS+pyramid.png Story https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1634763887263-AJ92LN3KJ5AM2LE3GUED/IDENTUS+Pillars.png Story https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1634766282360-C62ELMF1I36TTZ40W14U/IDENTUS+Workflow.png Story https://www.identus.xyz/pres/experience-marketing daily 0.75 2021-03-25 https://www.identus.xyz/contact daily 0.75 2023-02-07 https://www.identus.xyz/about/jimmy-ghazal daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681621319-Q7RTI2D364Z566VXTOHX/Jimmy+Ghazal+Mindlab.jpg Jimmy Ghazal - Jimmy Ghazal | Founder A communication expert with over 20 years of experience in Branding, Advertising, Content, Publishing, Digital Innovation, Policy, and Political Advisory. Jimmy worked on iconic international projects in Retail, F&B, Fashion, Banking, Telecom, TV, Media, Culture, Tourism, Governmental, and Political. Jimmy Ghazal is a seasoned public speaker and lecturer presenting in international conferences and events. Lately, he has been actively promoting the notion of “Experience is the new Marketing” as the challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions. Jimmy is also the founder of MINDLAB, an innovation academy that offers specialized professional workshops, training programs, and public seminars customized for professional, business, and academic needs. Jimmy serves as an advisor to many renowned brands and figures. He is a sought after mentor in the tech startup ecosystem such as Smart ESA, Berytech, UK Tech Hub, Speed@BDD, ArabNet, and others. He is also an occasional tech/innovation blogger digitally known as “Techie Dad” On an academic front, Jimmy is a university Instructor teaching Branding and Communication Strategy at the “American University of Beirut” (AUB), and Media Entrepreneurship at The “Lebanese American University” (LAU) and is an Advisory Board member to the Faculty of Arts and Design and the Notre Dame University (NDU) Follow Jimmy on Social Media: Twitter Instagram Facebook LinkedIn Blog https://www.identus.xyz/academy daily 0.75 2021-09-26 https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627283-L0HXVSQLFOMWTAHH2PYK/01+Mindlab+Workshop+Corporate+Identity.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627290-YB5MNJCOMVVZOZUJ4XPA/02+Mindlab+Workshop+Innivation+Thinking.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627306-TH2E2ITC6BV9JHZXVW6S/03+Mindlab+Workshop+Comm+Strategy.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627314-L9668SW98FX2J16BVLQQ/04+Mindlab+Workshop+Digital+Strategy.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627322-LK9K26IDRWY334G0UOSC/05+Business+Transformation.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627298-0HBRSNK29ONJT3DSY5NX/06+Mindlab+Workshop+Consumer+Behavior.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627329-AGPT7JJ21VTKRL6Z2TMY/07+Mindlab+Workshop+Media+Training+Politicians.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627347-5CFO8W0X0XUAMIJB86YS/08+Mindlab+Workshop+Personal+Branding.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627340-KKQO3EKARB5IY6E8ZK6W/09+Mindlab+Workshop+Public+Speaking.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627375-CUUT88Q0LSG326AB6CN7/10+Mindlab+Workshop+Verbal+Skills.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627361-D4JG8GPF4ERW1V590R4S/11+Mindlab+Workshop+Mentoring+Startups.jpg Academy https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681627354-FMM5PRSPA195VHSL6BHY/12+Mindlab+Workshop+Business+Entrepreneurship.jpg Academy https://www.identus.xyz/presentations daily 0.75 2021-03-25 https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681634393-5QEWNQR02E7F8GRRS8KC/New+Normal.png Presentations - The New Normal - When Temporary Becomes the Standard Consumer Behavior in Light of the Current Health and Economic Situation https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681634398-HKY6TOMP3CA869AVLMIR/Experience+is+the+New+Marketing.png Presentations - Experience Is The New Marketing Welcome to the era of Experience and Emotions. The challenge for businesses today is not just selling products and services, but rather enhancing and amplifying the perception of the brand. This is done through crafting positive and emotional brand experiences that meet the customers' expectations. Anytime, anywhere. https://www.identus.xyz/pres/new-normal daily 0.75 2021-03-25 https://www.identus.xyz/home daily 1.0 2022-02-14 https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638404-GICAZBV8IRMVIRMFSX4O/advisory+services.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638400-4JL1XZE0Z3DZ2O82BLBI/creative+services.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638409-5I9FIW0NI7PU9UM1KDS5/mentoring+services.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638413-18BUK34TBLKYOCKEW1DB/Mindlab+Workshop+Jimmy+Ghazal+1.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638429-BDQ6TFHBMP9WTAZ06TT7/brands+logo+mindlab.jpeg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638351-K7TW9CC0ZNKNWMYMZ9OH/Asset+37%402x-100.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638089-01VZ0I8XTL2UCT8F8DEL/02+Mindlab+Hospitality.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638367-4B7PY0DMI52DZPP3L2D6/Asset+38%402x-100.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638359-HPWWVFZBZRNGM43W8ICQ/Asset+39%402x-100.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638081-98PJZLHOGF0D5Y4I8N39/05+Mindlab+Banking+Telecom.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638380-IVZGTQKZRNPPZGGI0R67/political+program.jpg Home https://images.squarespace-cdn.com/content/v1/605c9a810863311bd743cff5/1616681638073-NBUNNZN1Z9ECXJGGW9IQ/06+Mindlab+Startups.jpg Home